Isabel Dréan - How To Write A Vertical Series

“Back in 2010, I launched a streaming platform for web series and started experimenting with non-traditional formats. I’ve always been drawn to stories that break rules and meet the audience where they are. So when vertical storytelling started to gain traction, it immediately sparked something in me.

At first, I just watched it closely. Then, this year, I got hired to adapt a Chinese vertical series. A few months later, I wrote an original vertical—and it just got greenlit.” - Dréan